This came out 2 days before our Family Day drive, or something close to that as I'm not doing the conversion to New Zealand prime time TV ads. If you look at a Land Rover, or at least one before they got bogged down with the weight of the modern world's electronics, complexity, and shine, and "just see a car", you're seeing it wrong. They're tools of adventure, that harken back to a more simple time. What you really need is 4 tires, a little power, the ability to steer, and a desire to go someplace. Someplace further than the local grocery store.